Mtindo is the Swahili word for style.

Mtindo can also mean the way one fundamentally it highlights how the creative minds of Africa are embracing and acknowledging the continent’s progress as regards style. Africa is rising.

I have chosen ten personalities [...] from the country of my birth, Kenya. I left Kenya as a young, nomad girl from a Muslim background, with the aim of achieving a career in the fashion industry and making a difference as a woman. My thirst to rediscover my roots awakened my desire to express and communicate where African heritage meets modernity.

I worked with Daniele Tamagni, who, with his love for Africa, uses pictures to express the raw, yet fresh and modern progress of this land.
Excerpts from  Mtindo: Style Movers Rebranding Africa (Milan: Skira Editore, 2016), preface by Waridi Schrobsdorff