“In choosing countries and cities far outside the usual context of fashion, I not only wanted to offer an overview of the phenomenon of globalised style, but also record the resistance to and preservation of traditions” – Daniele Tamagni
Daniele Tamagni
Style Is Life
09.02.2024 – 1.04.2024
Curated by
Aïda Muluneh and Chiara Bardelli Nonino
Palazzo Morando | Costume Moda Immagine
Via Sant’Andrea 6, Milan
image courtesy Stefano Gusmeroli
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«Daniele undertook a mission to show that Africa is diverse, housing many untold stories. In my perspective, art revolves around conveying our personal truths. He deliberately focused on individuals at society’s edges, those challenging norms, prioritising self affirmation over societal endorsement — trailblazers of their unique journeys. To me, he selected narratives closely aligned with his own heart and life journey»
co-curator Aïda Muluneh
The exhibition features 90 photographs, some of which have never been published before, which, thanks to the skillful direction of the curators, provide an overview of his most important works: the congolese sapeurs, Botswana’s afrometal scene, the Dakar fashion week, bolivian female wrestlers and Johannesburg’s dance crews.
«Daniele was attracted to fashion from the start, but in a way that the brands and fashion scene of the time were not ready for. He wanted to understand and photograph style, that moment when taste goes from being radically personal to being a gesture and, if you like, a message intended for others. For this reason, his research came first and foremost from people. Daniele wanted to get to know his subjects, to weave friendships, to find out why they dressed in a certain way, what they wanted to say and to whom» co-curator Chiara Bardelli Nonino